How the NCAA settlement could impact Penn State for the better


The historic NCAA settlement will usher in a new era of athlete compensation. Driven by a series of antitrust lawsuits, the settlement will require power conference schools to allocate $15-20 million annually for athlete compensation.

Not only will well-heeled schools be able to meet this requirement with relative ease, but their strong NIL collectives will likely double these figures. This could be the beginning of the end for D1 schools that, already struggling to get in the NIL game, won’t be able to compete off or on the field.

Leagues will be forced to realign with the top 30-ish schools playing at the highest level—the SEC and Big 10.

For Penn State, the financial implications of the settlement are considerable but potentially advantageous. Given Penn State's robust athletic revenue, which topped $165 million last year, the player allocation, while substantial, is manageable. If Penn State can leverage its resources to attract top talent and strengthen its recruitment efforts, it will become an even more attractive destination for elite athletes… and improve the fan experience, enhancing its competitive edge, particularly for football and men’s basketball. Here’s a take on winners and losers in the settlement.

The model could also help Penn State overcome lagging NIL initiatives. Penn State athletes have been engaging in various NIL deals, primarily with local businesses and regional brands. While Penn State is building its NIL presence, it’s still catching up to some of the powerhouse programs. Ohio State and USC are currently leading in terms of infrastructure and athlete opportunities, benefiting from their market advantages and aggressive strategies. Michigan is also highly competitive, particularly with its strong alumni base.

While the NCAA settlement introduces new financial commitments, it also presents Penn State with an opportunity to capitalize on its strengths. By leveraging its resources and infrastructure, Penn State stands to adapt and thrive in this new era of college athletics.

A newly revamped Beaver Stadium to the tune of $70 million and now approved to spend up to $700 million, $20 million per year for paying athletes… big-time professional sports are coming to Happy Valley. Maybe Taylor Swift will make a stop in 2027 along with Penguins and Flyers.

More on this topic:

NCAA Agrees to Share Revenue with Athletes in Landmark $2.8 Billion Settlement (

House vs. NCAA settlement winners and losers: Athletes take monumental step, non-revenue sports at risk -

College Sports Is About to Turn Pro. Private Equity Wants In. - WSJ

‘Seismic’ changes are coming to college athletics, not entirely for the better (

College athletes on brink of getting $2.8 billion, revenue-sharing model in House v. NCAA settlement -


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