ENTREPRENEURSHIP FEATURE

Appalachian Outdoors: 50 years of integrity, customer satisfaction

By Holly Riddle  Most Happy Valley residents don’t know a downtown State College without Appalachian Outdoors. Geoff Brugler started the business in 1974 and, since then, the outdoor adventure and sports-focused retail store has served the community with its industry expertise. Now, Brugler is 73 years old and eyeing retirement. “I’m ready to make a […]

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Entrepreneurship News

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02/27/2024
New nanny service fills a critical need for Happy Valley families

By Holly Riddle For working parents, childcare is typically non-negotiable. However, for many Happy Valley professionals, finding that childcare is easier said than done — leaving some to wonder if they should forgo their career plans and stay home with the kiddos, while others worry for the futures of their entrepreneurial endeavors. “People started warning […]

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02/20/2024
Pine Grove Hall is thriving with a focus on local and alumni customers

By Staff Writer Liz Grove purchased the historic Old Oak Tavern in Pine Grove Mills in 2019 and opened Pine Grove Hall in June 2020, at the beginning of the pandemic. As she described, it was “the worst possible time to start a new restaurant and live music venue.” With a little creativity and flexibility, […]

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02/13/2024
“The best working years of their lives” at Happy Valley’s West Arete

By Holly Riddle  More than two decades ago, Scott Woods and his wife Ieva Perkons left their jobs to travel and rock climb full-time. That love and appreciation for outdoor adventure led the couple to State College; however, they weren’t only seeking outdoor fun when making their way to Happy Valley. After the traveling, Woods […]

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02/06/2024
Advance your company through intrapreneurship: Learn how, at the Penn State Conference on Intrapreneurship

By Holly Riddle It’s no secret that Penn State is changing the world, solving one problem at a time (just check out what the Huck Institutes is up to, in our recent coverage), but it’s not just Penn State research that’s making a difference. More and more, through initiatives, events and organizations like Happy Valley […]

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01/16/2024
Accelerate Trust and Sales with Education-Based Marketing: A Strategic Guide

By Staff Writer Did you know that only around 10% of your audience is actively looking to make a purchase? The remaining 90% may not be considering a purchase yet. Education-based marketing bridges this gap by providing valuable information about their buying decisions. By teaching prospects something valuable, you attract interest and, in turn, gain […]

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11/28/2023
Unleash Your Business Potential: The Power of Authentic Storytelling

By Erik Evans In an article from the Harvard Business Review Titled Storytelling that Moves People, “Most executives struggle to communicate, let alone inspire. Too often, they get lost in the accoutrements of company speak: PowerPoint slides, dry memos, and hyperbolic missives from the corporate communications departments. Even the most carefully researched and considered efforts […]

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