Why HappyValleyIndustry.com was created and WHY it can benefit YOU

The site was funded at the beginning to tell the story of Penn State Innovation Park and how the Entrepeneurial eco-system benefits this region. It was story telling directed to the regions 5000 CEO’s and Penn State faculty and people interested in Growth.

It was a strategy to accelerate….

Trust and Sales with Education-Based Promotion: A Strategic Guide to Becoming THE GUIDE.

Early firms that funded the start up was Cren, KCF Technologies and Ben Franklin. 

So why you.  Here is the WHY. Stories that you can use for your promotion.  

Education-Based Promotion: When you teach and guide your prospects and customers with valuable insights, you naturally attract interest and establish credibility as an expert.

Your Brand is Not the Hero—Your Customer Is.

Transform your brand’s role from being the hero to becoming the trusted guide in your customer’s journey. This shift is a game-changer for your business, positioning you as a key advisor rather than just a service provider.

Why Trust Matters: The Role of Education

Successful companies recognize the power of becoming a trusted advisor. Education is the cornerstone of building this trust. Your company’s story, when used as an educational tool, becomes a powerful way to connect with your audience.

Bridging the Gap with Education-Based Promotion

Only about 10% of your audience is actively looking to make a purchase at any given time. The other 90% might not yet be considering a purchase. Education-based marketing bridges this gap by offering valuable information that informs their buying decisions. By educating your prospects, you not only capture their interest but also establish yourself as a credible expert, paving the way to seamlessly introduce your products or services.

The Secret to Fast-Tracking Sales: Education-Based Marketing

HappyValley Industry thrives on the principle that education-based marketing effectively attracts stakeholders and converts them into leads, customers, top talent, and even donors when paired with the right message.

We’ve perfected this strategy, applying it across various contexts—from crafting sales support strategies to helping non-profits raise crucial funds. Education-based promotion is a long-term, effective strategy for building community, trust, and credibility with your audience.