In the heart of downtown State College, Rapid Transit Sportswear on Allen Street has built a reputation that extends far beyond just selling athletic gear. Locally owned and operated since 1984, this small but mighty shop has become a go-to destination for athletes, fitness enthusiasts, and everyday walkers looking for the perfect pair of shoes.
What sets Rapid Transit apart is its personalized, old-school approach to customer service. In an era where most retailers rely on digital transactions and marketing automation, Rapid Transit proudly operates without a point-of-sale system, never sends marketing emails, and relies solely on word-of-mouth, huge inventory and selection and in-store interactions to build its customer base. Staff members even refer to themselves as “dinosaurs” in today’s retail landscape—but their hands-on, customer-first philosophy is exactly what keeps people coming back.
Recent customer reviews highlight just how exceptional this level of service is. “You cannot beat the service here,” said Jeff and Sue Swain, who, along with Sue’s mother, Barb Smith, drove 2.5 hours from Bradford, PA just to shop at Rapid Transit. “They remember me each time, analyze my gait, get the best fit… you will never find service like this anywhere. We have been coming here since 2002 and tell everyone about Rapid Transit in Bradford.”
“They remember me each time, analyze my gait, get the best fit… you will never find service like this anywhere. We have been coming here since 2002 and tell everyone about Rapid Transit in Bradford.”
It’s not just about selling shoes—it’s about solving problems and enhancing performance. Whether it’s a runner dealing with shin splints or a professional in need of all-day comfort, Rapid Transit’s hands-on approach makes all the difference. “Best shoe shopping experience I’ve ever had,” said one customer. “Jay helped me find exactly what I needed.”
Now owned by Jay Goldman, who took over from Terry Losch three years ago, Rapid Transit continues its legacy. Jay is the son of the late Stan Goldman, former mayor of Bellefonte and owner of The National Store until 1995. Carrying forward his father’s tradition of exceptional service and community connection, Jay ensures that Rapid Transit remains a staple in downtown State College.
To maintain its unbelievable level of care, attention, and expertise, Rapid Transit employs 10 full-time staff members who average 20 years working in the store, dedicated to bringing customers complete comfort in their footwear and activewear needs.
Rapid Transit generously donates to the area’s sports booster clubs and youth sports. Two of their customers, Nick Sloff of State College, Penn State track and Colton Sands of Penns Valley, UNC both broke the 4-minute mile in this year’s indoor season.
At Rapid Transit, customer service is about a real, face-to-face connection. And in a world where technology dominates retail, their “dinosaur” approach is what keeps them running strong.
For those looking for quality athletic footwear and a truly customized shopping experience, Rapid Transit is still a step ahead of the competition—one perfectly fitted shoe at a time.
