INNOVATION FEATURE
Teaching Tomorrow's Innovators
Growing Entrepreneurship and Innovation minor is now offered at all Penn State campuses. Not every student graduates looking for a job. The entrepreneurial spirit can strike early, and Penn State is answering the call for programs and resources to support young people with big ideas. Teaching entrepreneurship in the classroom isn’t exactly a new concept […]
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Discovering the Living Filter: A Hidden Gem of Sustainability in State College
Just beyond the quiet curve of Cricklewood Drive, behind the familiar trees of Toftrees, there’s a place where water works a little harder—and nature responds in kind. It’s called the Living Filter, and while it’s not marked with signs or paved trails, it’s one of State College’s most quietly remarkable spaces.
Necessity Is the Mother of Invention: How WPSU Can Rise, Not Fall, in the Age of Reinvention
WPSU is not dying. It’s waking up.
Yes, the headlines are sobering: $1.4 million in lost federal funding. Another $800,000 cut from Penn State. That’s a $2.2 million hit for a local media powerhouse that’s been serving 24 counties for over 60 years.
But what got buried in that story is this: Penn State has still budgeted $3.35 million for WPSU this year—and again next year.
That’s not a funeral fund. That’s a challenge grant from reality. It says: We believe in you—but it’s time to evolve.
Speak to Someone, Not Everyone: How to Create Meaningful Reach in a Noisy World
We’re all chasing attention these days—but what if the goal wasn’t reach but impact?
That’s where the humble eletter still shines: one thoughtful tactic that can break through the noise and actually build connection.
The $80,000 Question: Not Just Noise—But a New Way Forward
By Greg Woodman I’m in the business of communication. Of storytelling. Of building trust between a brand and its people. And every day, I talk to exhausted founders, nonprofit directors, and marketing teams who are all asking the same thing: Why isn’t this cutting through? They’re spending more than ever—often
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