
INNOVATION FEATURE
Teaching Tomorrow's Innovators
Growing Entrepreneurship and Innovation minor is now offered at all Penn State campuses. Not every student graduates looking for a job. The entrepreneurial spirit can strike early, and Penn State is answering the call for programs and resources to support young people with big ideas. Teaching entrepreneurship in the classroom isn’t exactly a new concept […]
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Speak to Someone, Not Everyone: How to Create Meaningful Reach in a Noisy World
We’re all chasing attention these days—but what if the goal wasn’t reach but impact?
That’s where the humble eletter still shines: one thoughtful tactic that can break through the noise and actually build connection.

The $80,000 Question: Not Just Noise—But a New Way Forward
By Greg Woodman I’m in the business of communication. Of storytelling. Of building trust between a brand and its people. And every day, I talk to exhausted founders, nonprofit directors, and marketing teams who are all asking the same thing: Why isn’t this cutting through? They’re spending more than ever—often

The Hidden Tech Powerhouse: Why Centre County’s ‘Sensor Valley’ Is a Bet on the Future
The ground is shifting beneath us.
Across the country—and here in Centre County—longstanding assumptions about population growth, job security, and economic identity are being challenged. Our population has been slowly declining since 2018. Outside of Penn State, fewer than 50,000 households remain. Automation, AI, and remote work are rewriting the rules of employment.
In the midst of all this uncertainty, it’s fair to ask: What’s next? What do we have that the future needs?
The answer may be hiding in plain sight.

The Local Giant: How Don Hamer Built Big Without Leaving Happy Valley
In a world where success is often measured by how far you can go, Don Hamer proved that greatness could be built by staying right where you are.
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