By Staff Writer Did you know that only around 10% of your audience is actively looking to make a purchase? The remaining 90% may not be considering a purchase yet. Education-based marketing bridges this gap by providing valuable information about their buying decisions. By teaching prospects something valuable, you attract interest and, in turn, gain […]
By Erik Evans In an article from the Harvard Business Review Titled Storytelling that Moves People, “Most executives struggle to communicate, let alone inspire. Too often, they get lost in the accoutrements of company speak: PowerPoint slides, dry memos, and hyperbolic missives from the corporate communications departments. Even the most carefully researched and considered efforts […]
By Holly Riddle As anyone who’s ever searched for a job or internship knows, finding available jobs that align with your needs and experience and then applying to those jobs is like a job in of itself. It’s a time-consuming, lengthy, often frustrating process. However, a group of Penn State students and a new business […]
By Mary Elder SCORE is made up of working and retired individuals with a range of skills and strong entrepreneurial backgrounds. Since 1964, nationally, SCORE has helped more than 11 million entrepreneurs start, grow, or successfully exit a business. SCORE’s mission is to foster vibrant small business communities through mentorships and education and the local […]
Photo Credit: Penn State University By Holly Riddle It used to be all about millennials. They ate too much avocado toast. They needed participation trophies. Helicopter parents made them aimless. Now, Gen Z adults, those under 26, are both up-and-coming college graduates and the newest members of the workforce. They’re supposedly switching up office speak […]
By Cara Aungst Michael Tedesco working the Happy Valley Nomadic Spirits mobile bar. If you’ve had a great cocktail in Happy Valley in the past few years, there’s a good chance it was made by Michael Tedesco. He enjoyed bartending and making inventive cocktails from scratch, creating fresh flavor combinations that blended the best of […]
