By Sarah Taylor
The Shapiro Administration is making bold moves with the launch of a comprehensive marketing campaign, "Pennsylvania Gets It Done”, embracing the same kind of energy as his personal slogan: “get stuff done.” The initiative, spearheaded by Gov. Shapiro and unveiled by Department of Community and Economic Development (DCED) Secretary Rick Siger, aims to bolster the state's economic competitiveness to attract more new businesses while retaining existing ones.
This campaign reinforces Governor Shapiro's proposed 2024-25 budget, which earmarks $600 million for new and expanded investments dedicated to enhancing Pennsylvania's economic landscape. These funds will empower the DCED to implement the newly unveiled ten-year Economic Development Strategy, setting the stage for transformative growth.
Secretary Siger emphasized the importance of this plan, stating, "To compete for the attraction and retention of new and existing businesses, we must invest in economic development and aggressively market Pennsylvania as a great place to do business." The Pennsylvania Gets It Done campaign seeks to do just that by showcasing the state's strengths, including its energy industry, agriculture, highly skilled workforce, and favorable business environment.
Targeting business executives and site selection consultants, the campaign will run throughout April in key markets such as New York City, Chicago, and statewide across Pennsylvania. Utilizing QR codes on digital ads, the campaign will drive traffic to a new website, providing valuable resources and information to prospective businesses.
Governor Shapiro's proposed budget includes significant allocations to advance economic development initiatives, including $500 million for PA SITES funding to develop commercial and industrial sites, $25 million for the Main Street Matters program to support small businesses, $20 million for large-scale innovation initiatives, and $3.5 million to create and launch the Pennsylvania Regional Economic Competitiveness Challenge.
As PA aims to foster even more economic prosperity, stakeholders are encouraged to stay informed and engaged by visiting the DCED website. The launch of the Pennsylvania Gets It Done campaign marks a pivotal moment in the state's economic development trajectory, signaling a commitment to growth, innovation, and opportunity for all Pennsylvanians.
For those interested in learning more about Pennsylvania's first economic development strategy in 20 years, you can read more here. For more information on Governor Shapiro's proposed budget, you can visit his budget website.
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