How podcasting and video can help you go direct to customer decision-makers with relevant content

By Greg Woodman

We have found common priorities while surveying and interviewing Happy Valley CEOs and business leaders: 1) Recruiting, growing and retaining talent, and 2) reaching, landing and growing new customers. From customer summits and team retreats—popular with local companies like KCF Technologies and Energy CAP—to other strategies for driving customer relationships and celebrating customer success, Happy Valley companies are looking for ways to grow talent and business.

Results from our recent reader survey

• 60% of respondents were unaware of news from Bedford County about GDP growth
• 40% are interested in lead generation and video/podcasting
• 70% are increasing their use business process outsourcing, signaling growing acceptance of leaning on vendors and suppliers to do critical tasks from payroll, bookkeeping, legal, free lancers and companies providing social media, SEO, Google AdWords and marketing services
• 30% are hiring more full-time workers primarily “to have full control”

To help companies achieve these goals, HappyValley Industry and Affinity Connection have launched a video/podcasting studio open to all area companies.

You, as a business owner, can create your own medium to go directly to your prospects and current customers with messages that are informative, relevant and meaningful. You are reading this now (in a medium created to reach you), because I subscribe to this philosophy and want to help to do it for you.

We don’t simply tell stories; we create mediums you own to distribute your content, and with our database experts, we target the right stakeholders who can benefit from your services. Our unconventional approach is cheaper/more targeted than spending in traditional/old dying media while giving you both more freedom and greater control over a strategic mix of weekly eletters, tabloid inserts, standalone publications, social media, video, and more.

See the clips below of video and podcast examples that are helping lead generation, growing social media engagement and creating a dialogue with customers.

Podcasts/ YouTube videos can be powerful tools that help you generate leads, connect with customers, and grow your brand. Podcasts offer a unique opportunity to showcase your expertise and build trust with your audience. They also allow you to reach a highly engaged and targeted audience, as listeners tend to tune in to podcasts that align with their interests and values.

We are pleased to offer podcast recording and production services to help you take advantage of this growing medium. Whether you're just getting started or looking to improve your existing podcast, we have the experience and expertise to help you create high-quality content that resonates with your audience and drives business results.

Email Greg@affinityconnection.com and let's discuss how this site and our services can partner with you to drive revenue (while decreasing expenses). Really.

Long-form content supported by short-form - Greg Woodman

Speak Directly to Your Customers - Elevator Pitch for Wolf Heart Sales

High-end Video Storytelling to Build Your Brand & Win Customers - KCF Technologies

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