Innovation That Works: How to Align Product, Market & Operations—Without Guessing

“When I hear my clients tell me they knew they could depend on me, that makes it all worth it.” See how a Happy Valley marketing agency founded in 1997 grew from a front porch office to serving as a strategic partner to a bevy of area businesses.

  By Cara Aungst In 2003, DiamondBack Covers was born out of an assignment in an Engineering Entrepreneurship class at Penn State, when Matt Chverchko had some equipment stolen from the back of his truck and he decided to create a truck cover to keep his belongings secure. He and

By Holly Riddle During the Covid-19 pandemic, Liz Holtzinger, co-founder of AguaVivir, was looking for an entrepreneurial opportunity. A seasoned entrepreneur — with past experiences running a resume writing company, professional development company and media company — when she came across the concept of wellness infusion centers, it seemed like

Pennsylvania marketing and advertising agency Blink, with locations in Bellefonte and Pittsburgh, has announced the acquisition of Ethic Advertising Agency. The addition of Ethic immediately extends Blink’s advertising and marketing footprint and client roster, and furthers the agency’s digital performance marketing, traditional media planning and buying, creative services and website development