How intrapreneurship has helped New Pig Corporation thrive

By Holly Riddle  More than two decades ago, Scott Woods and his wife Ieva Perkons left their jobs to travel and rock climb full-time. That love and appreciation for outdoor adventure led the couple to State College; however, they weren’t only seeking outdoor fun when making their way to Happy Valley. After the traveling, Woods […]

By Holly Riddle It’s no secret that Penn State is changing the world, solving one problem at a time (just check out what the Huck Institutes is up to, in our recent coverage), but it’s not just Penn State research that’s making a difference. More and more, through initiatives, events and organizations like Happy Valley […]

By Staff Writer Did you know that only around 10% of your audience is actively looking to make a purchase? The remaining 90% may not be considering a purchase yet. Education-based marketing bridges this gap by providing valuable information about their buying decisions. By teaching prospects something valuable, you attract interest and, in turn, gain […]

By Erik Evans In an article from the Harvard Business Review Titled Storytelling that Moves People, “Most executives struggle to communicate, let alone inspire. Too often, they get lost in the accoutrements of company speak: PowerPoint slides, dry memos, and hyperbolic missives from the corporate communications departments. Even the most carefully researched and considered efforts […]

By Holly Riddle  As anyone who’s ever searched for a job or internship knows, finding available jobs that align with your needs and experience and then applying to those jobs is like a job in of itself. It’s a time-consuming, lengthy, often frustrating process. However, a group of Penn State students and a new business […]

By Mary Elder SCORE is made up of working and retired individuals with a range of skills and strong entrepreneurial backgrounds. Since 1964, nationally, SCORE has helped more than 11 million entrepreneurs start, grow, or successfully exit a business. SCORE’s mission is to foster vibrant small business communities through mentorships and education and the local […]