The Facebook post read like the opening of a good book: “I will be offering a free storefront for 12 months. Looking for something unique that is proven to be successful to downtown Lewistown to make it a walking town. Submit an actual business plan, not just a vision.” But this wasn’t fiction; it was […]
ENTREPRENEURSHIP FEATURE
Unleash Your Business Potential: The Power of Authentic Storytelling
By Erik Evans In an article from the Harvard Business Review Titled Storytelling that Moves People, “Most executives struggle to communicate, let alone inspire. Too often, they get lost in the accoutrements of company speak: PowerPoint slides, dry memos, and hyperbolic missives from the corporate communications departments. Even the most carefully researched and considered efforts […]
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