Speak to Someone, Not Everyone: How to Create Meaningful Reach in a Noisy World
We’re all chasing attention these days—but what if the goal wasn’t reach but impact?
That’s where the humble eletter still shines: one thoughtful tactic that can break through the noise and actually build connection.
The $80,000 Question: Not Just Noise—But a New Way Forward
By Greg Woodman I’m in the business of communication. Of storytelling. Of building trust between a brand and its people. And every day, I talk to exhausted founders, nonprofit directors, and marketing teams who are all asking the same thing: Why isn’t this cutting through? They’re spending more than ever—often around $80,000 a year (average […]
