The 4 reasons most businesses fail at “marketing” — and how HappyValley Industry can help
By Greg Woodman I’ve always had a passion for being a champion of Happy Valley, from founding HappyValley Promotions in the 1980s to now, delivering the latest issue of HappyValley Industry Catalyst. HappyValley Industry’s mission is to accentuate the overwhelming benefits of this place where we live and work. Our goal is not only to shine […]
Is private equity eyeing Penn State football? Exploring a $3+ billion opportunity
By Greg Woodman Earlier this year, an ESPN article asked a provocative question: “As college sports face more change, is private equity money coming in?” The sweeping disruptions occurring in college athletics—shifts in player compensation, NIL deals, and skyrocketing media rights—have opened the door for new ideas and, potentially, new investors. Private equity firms, constantly […]
Are you ready to grow 10X? Start embracing what makes you stressed
By Greg Woodman Last July, I was running a half-marathon that happened to be two days after my Dad’s funeral. Both of our hearts stopped the same week. I was fortunate that some heroic people who were running behind me saved my life. I get many questions about what I saw or what my thoughts […]
Scholar Hotel Group is expanding again — here’s why that’s such good news
By Greg Woodman Courtyard by Marriott State College. Credit: Marriott The Scholar Hotel Group announced two new hotels in its local portfolio in August. The company bought Residence Inn by Marriott State College for $15.6 million and Courtyard by Marriott State College for $9.1 million from Apple Hotel LLC. Residence Inn by Marriott State College […]
The NFT Hype: Everything You Need to Know (And How to Create NFTs!)
Once again, we’ve come across a new explosion of blockchain news, feeling both curious and confused. It’s the same feeling that we had with blockchain itself, with Bitcoin, and now with NFTs. Maybe you, like many others, don’t know exactly what an NFT is, but you’ve probably heard of people paying millions for clip art […]
What’s in a Name (Image & Likeness)?
The NCAA’s new policy for Name, Image and Likeness—which allows student-athletes to earn income for their personal brands and talents—is disrupting college athletics. How important is it for Penn State to play the NIL game? Who is driving the bus on answering the key strategic questions before all the tactics start flying around? Before the Supreme […]
Penn State Just Hired a Marketer as its New President and We Are Here For It
Neeli Bendapudi, currently president and professor of marketing at the University of Louisville, Kentucky, has been unanimously named Penn State’s next president by the Penn State Board of Trustees on Dec. 9. With a nearly 30-year career in academia, Bendapudi has: Taught marketing at the undergraduate, graduate and doctoral levels at several universities Received numerous […]
