Job Summary
The Digital Content Marketing Specialist position oversees all aspects relating to SilcoTek’s website, including product and applications pages, blogs, customer support features, email campaigns, and lead nurturing processes.
Essential Duties/Responsibilities
- Develop, maintain, and optimize website pages to promote SilcoTek’s coating services.
- Lead the production of digital content like e-books, white papers, and case studies to generate website visitors and educate them about SilcoTek’s services.
- Design graphics and illustrations for website and promotional material.
- Report on website analytics and make recommendations for improvement.
- Maintain lead scoring process for new sales prospects.
- Provide first-level technical support and troubleshooting related to the website as needed.
- Assist marketing team and customer partners with writing promotional, sales, technical, and social media content as needed.
- Additional duties as assigned.
Required Skills/Abilities
- Exceptional written communication skills
- Strong customer-focused orientation
- Outstanding attention to detail and organizational skills
- Knowledge of branding and design best practices
- Ability to meet deadlines and work autonomously
- Willingness to learn technical products/services to effectively promote them
- Ability to manage team projects for marketing content production
- Expertise with Microsoft applications including Word, Excel, PowerPoint, and Teams
Preferred Skills/Abilities
- Working knowledge of HubSpot or other marketing software
- Basic understanding of search engine optimization (SEO)
- Working knowledge of Adobe Creative Suite e.g. Photoshop, InDesign, Illustrator
- Ability to draw insights from website analytics
- Leadership
Education and Experience
This position will be filled at an Associate or Specialist level dependent on the candidate's qualifications.
Specialist Level
- Bachelor’s degree in marketing, communications, business management, or other related discipline required.
- 3 years of related experience required.
- Relevant experience or combination of education and relevant experience accepted in lieu of degree.
- Experience with marketing, graphic design, customer service, or technical B2B products a plus.
Associate Level
- Bachelor’s degree in marketing, communications, business management, or other related discipline required.
- Relevant experience or combination of education and relevant experience accepted in lieu of degree.
- Experience with marketing, graphic design, customer service, or technical B2B products a plus.
Work Environment / Physical Requirements
Work is typically performed in an office environment. Independent domestic and/or international travel may be required up to 4 weeks annually. Independent set-up and tear down of trade booth requires lifting of approximately 50 lbs with or without an accommodation.
Hybrid work environment; work from home up to two days per week. Additional onsite work may be required during training period.
To apply for this position, send resumes to ashley.molek@silcotek.com
